In 2012 Alex Tait, Chairman of ISBA Digital wrote about how the agency-advertiser model is changing, and how advertisers might need tore-evaluate their commercial approach to take that into account.

Alex recently took a trip to the Hoxton Mix to discuss “The Collective“ a model for engaging brands with the start-up community.

The Collective is a curated group of highly specialised fast moving digital companies, coupled with digital consultancy to make sure any brief received from a company results in a response which is cohesive and pulls together the most relevant and capabilities, technologies and minds.

Click here to read Alex’s article “Brands should engage more with the start-up community”.