Hoxton Mix at SXSW 2024: Building the Future of Business Infrastructure

March 2024 — Austin, Texas. In March, the Hoxton Mix team travelled to South by Southwest (SXSW) 2024 in Austin — one of the world’s most exciting gatherings of founders, technologists, creatives and future-focused companies.

SXSW has always been more than a conference. It’s where the next wave of innovation takes shape — across AI, startups, culture, and the technologies redefining how the world works.

For Hoxton Mix, being in Austin was an opportunity to do what we do best: connect, learn, and help shape the future of business infrastructure.

A Global Stage for the Future of Work

SXSW 2024 was filled with conversations about the changing nature of work — from remote-first entrepreneurship to AI-powered operations and the growing demand for smarter, more flexible business services.

At Hoxton Mix, we’ve always believed that modern companies deserve modern infrastructure.

Whether a founder is launching their first startup or scaling internationally, the foundations matter: trusted addresses, compliant systems, seamless communication, and automation that removes friction.

SXSW reinforced just how rapidly those expectations are evolving.

AI, Automation and the Next Chapter of Hoxton Mix

Artificial intelligence was one of the defining themes of SXSW this year — not as hype, but as something increasingly practical, embedded, and transformative.

Across panels, partner meetings, and product discussions, one message stood out clearly:

AI is becoming the operating layer for modern business.

At Hoxton Mix, we’re building exactly for that world — combining physical infrastructure with intelligent automation, digital workflows, and AI-powered services designed to simplify the day-to-day administration of running a company.

From mail intelligence to scalable partner integrations, the next chapter of Hoxton Mix is deeply technology-driven — and SXSW was the perfect environment to explore what’s coming next.

Meeting Partners, Founders and Builders

A major highlight of SXSW was the opportunity to meet with key partners and innovators across North America and beyond.

Austin brought together startups, global platforms, and forward-thinking teams working on everything from:

• AI agents and workflow automation
• Fintech and embedded business services
• Compliance infrastructure for global companies
• Tools that support distributed entrepreneurship

These conversations are an important part of Hoxton Mix’s international growth — helping ensure our platform continues to integrate, evolve, and serve the next generation of founders.

A Standout Session: Pivot Live with Kara Swisher & Scott Galloway

One of our favourite sessions at SXSW 2024 was the live Pivot conversation featuring Kara Swisher and Scott Galloway — two of the most influential voices in technology, media, and business today. Swisher, renowned for her incisive tech commentary and host of On with Kara Swisher, joined Galloway, New York University professor and co-host of Pivot, for a wide-ranging discussion on innovation, leadership, and the shifting landscape of AI.

The session was both candid and thought-provoking, touching on how emerging technologies are reshaping work, culture, and business. It also included insights into Swisher’s recently released memoir, Burn Book: A Tech Love Story — a sharp, insider account of Silicon Valley’s rise and its most powerful players — which added extra depth and context to the conversation.

Why Events Like SXSW Matter

What makes SXSW special is the intersection of technology and humanity.

The future of business isn’t just about software — it’s about freeing people to build, create and grow without being buried in admin, paperwork, and complexity.

That’s the mission Hoxton Mix has always pursued:

Business, simplified.

SXSW 2024 was a powerful reminder that the companies shaping the next decade will be the ones that remove friction, embrace intelligent tools, and design infrastructure that truly works for founders.

Looking Ahead

We’re returning from Austin energised, inspired, and more excited than ever about what’s ahead.

As Hoxton Mix continues to expand internationally and invest in AI-driven services, events like SXSW play an important role in keeping us close to the world’s most forward-thinking conversations.

To everyone we met in Texas — thank you.

The future is being built, and we’re proud to be part of it.