18 April, 2019

The Hoxton Mix CEO Chris Sees Featured in Groove Case Study

We are excited to announce that Chris Sees, the Co-founder and CEO of The Hoxton Mix, has been featured in a case study by Groove. As a company that always strives to minimise costs and maximise efficiency, The Hoxton Mix uses Groove to streamline their customer support operations.

The case study, "Improving efficiency and reducing time with Groove’s knowledge base and auto-responses", documents The Hoxton Mix's journey from having no central hub for managing communication to saving 80 hours of time each month. Before adopting Groove, the team used Gmail to communicate with customers, which caused confusion and disorganisation.

Chris realised he needed a more efficient system to review his team's performance and identify potential improvement areas. He found out about Groove through a Hacker News recommendation and decided to try it. Since then, Groove has helped The Hoxton Mix to automate their work with auto-responses and instant replies and turn repeat questions into Knowledge Base articles.

The Hoxton Mix team has estimated that using Groove has saved them an average of 80 hours of time per month that was previously spent on repeat tasks, searching for emails, and solving workflow issues.

As a company that provides business solutions to help startups establish a presence in London without having to be physically based in the city, The Hoxton Mix understands the importance of efficiency and technology in business. We are proud of Chris and The Hoxton Mix team for embracing technology and leveraging Groove to improve customer support operations.

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