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Unilever & Hoxton Mix ReHack 2015

Unilever & Hoxton Mix ReHack 2015

2 July, 2015

As part of the Hoxton Mix Collective work introducing small agencies, startups and hackers to brand owners, we are proud to report the Unilever Re.Hack 2015 event has produced a crop of revolutionary initiatives that use eCommerce to make the Unilever business more sustainable.

Re.Hack 2015 combined the cream of hardware, web, social, mobile and creative hackers with major retailers and brands (such as Tesco, Sainsbury’s, Asda and PepsiCo) to join forces in a goal of making sustainable living commonplace globally. In total, more than 170 of the Hoxton Mix Collective’s most creative tech minds from the UK and beyond competed in the hack.

Joe Comiskey, eCommerce Innovation Lead at Unilever, said:

“This year’s hack has been Unilever’s most ambitious hack yet. The ambition was to bring to bring not only to work with the best talent in the tech community but also to bring in a wide range of industry experts too. Working with the Hoxton Mix Collective gave us access to a wealth of expertise and their network of SMEs and start ups. Matt from the Hoxton Mix Collective was instrumental in the success of the event with both his expertise and enthusiasm. Our ambition was realised!"

After 24 hours of hacking, the judges – including senior Unilever industry specialists, Technical Adviser and Web Psychologist were pitched 27 three minute decks, shortlisting a number of ideas that address Unilever’s ambition to make sustainable living commonplace globally.

About Hoxton Mix Collective:

What is the Collective? Within the digital sector innovation is a continuous cycle. Innovation is a resource that all businesses can always use more of, and like any resource we must do our best to harvest it, and lay the seed for a fresh new crop.

A common complaint of digital marketers working for big brands is that some of the more established through-the-line creative agencies don’t ‘get digital’. The Collective is a new way to introduce companies that have requirements for digital work to small innovative agencies.

It’s sometimes hard for companies to find new talent, technologies and ideas that complement their brand. It also sometimes hard to procure those small companies as they may not have a long trading history or extensive experience in managing large digital projects.

The Collective is a curated group of highly specialised fast moving digital companies, coupled with digital consultancy to make sure any brief received from a company results in a response which is cohesive and pulls together the most relevant of capabilities, technologies and minds.

About The Hoxton Mix Virtual Office:

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