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The Collective featured in Marketing Week

The Collective featured in Marketing Week

2 May, 2013

In 2012 Alex Tait, Chairman of ISBA Digital wrote about how the agency-advertiser model is changing, and how advertisers might need tore-evaluate their commercial approach to take that into account.

Alex recently took a trip to the Hoxton Mix to discuss The Collective a model for engaging brands with the start-up community.

The Collective is a curated group of highly specialised fast moving digital companies, coupled with digital consultancy to make sure any brief received from a company results in a response which is cohesive and pulls together the most relevant and capabilities, technologies and minds.

Click here to read Alex’s article “Brands should engage more with the start-up community”.

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